Women Execs Are Speaking Out About Diversity at CES, Yet Booth Babes and Sex Robots Are Still Prevalent

Women Execs Are Speaking Out About Diversity at CES, Yet Booth Babes and Sex Robots Are Still Prevalent

“Do as I say, not as I do” might as well be the mantra for discussions about diversity this week at the Consumer Electronics Show in Las Vegas.
Weeks after marketers and execs slammed the conference’s organizers for its lack of solo women keynoters, numerous panels and execs are using the conference as a platform to talk about lingering diversity issues and gender equality. But the scene inside the convention center still reflects tech’s misogynistic culture: Dozens of the thousands of companies exhibiting at CES pay scantily-clad models (aka booth babes) to pitch their companies, showing that the industry still has a long way to go in overcoming sexism.

“The booth babe thing is unfortunate and it would be ideal for CES to get rid of all of that—it’s totally unnecessary and people are here to do business,” said Lorraine Twohill, Google’s CMO. “I think there’s still a lot of work to be done to make CES feel inclusive of women. If CES genuinely wants to have an event that feels welcoming to women, then you can’t have [booth babes.]”

Read more: http://www.adweek.com/digital/women-execs-are-speaking-out-about-diversity-at-ces-yet-booth-babes-and-sex-robots-are-still-prevalent/