31 Oct The armed and potent digital leader: How to become a ‘digital dragon’
Digital business is being invented on the fly. Unfortunately there’s no pre-cut pattern for 21st-century business. In an environment without precedent, the unique competitive differentiator for enterprises will be unknown, and difficult to predict or even reliably test.
Technology has created the digital business and social worlds that billions of humans today joyously, awesomely, and at times fearfully, exploit and explore. Digital business is happening and generating far more value than expected; that much is apparent. Yet, how digital business will unfold and reveal its societal and business impact over the rest of this century remains less clear.
As you navigate your way through unknown territory, you must be armed with powerful adaptive capabilities that harness disruptive technologies and concepts to pre-empt, surprise, outpace or outmanoeuvre rivals.
Powerful “digital dragons” — companies that embrace digital disruption and use it to enter, take over and dominate markets they often didn’t even play in before — are rising today. There’s no safe place for the competitive enterprise. To deny, obfuscate, hide or retreat may result in disaster.