Technology Brands Ranked Most Authentic By New Study

Technology Brands Ranked Most Authentic By New Study

Consumers have ranked five tech companies as the most authentic brands in the world, reflecting the segment’s ever-growing strength and influence, according to the latest annual rankings by Cohn & Wolfe.
The agency’s 2017 Global Authentic 100 found consumers believe Amazon, Apple, Microsoft, Google and PayPal respectively are the world’s most authentic brands, a designation largely based on consumers’ personal interactions with those brands. Reliability, respectfulness and ‘being real’ are rated as the primary drivers.

Two other tech companies — Intel and HP — are included in the top 10 ranking, along with Adidas, Lego, and BMW. More tech brands are prevalent throughout the list of the 100 top-performing companies, available at Authentic100.com.

Read more: https://www.holmesreport.com/research/article/technology-brands-ranked-most-authentic-by-new-study