14 Nov Technology Brands Ranked Most Authentic By New Study
Consumers have ranked five tech companies as the most authentic brands in the world, reflecting the segment’s ever-growing strength and influence, according to the latest annual rankings by Cohn & Wolfe.
The agency’s 2017 Global Authentic 100 found consumers believe Amazon, Apple, Microsoft, Google and PayPal respectively are the world’s most authentic brands, a designation largely based on consumers’ personal interactions with those brands. Reliability, respectfulness and ‘being real’ are rated as the primary drivers.
Two other tech companies — Intel and HP — are included in the top 10 ranking, along with Adidas, Lego, and BMW. More tech brands are prevalent throughout the list of the 100 top-performing companies, available at Authentic100.com.