Not all options have been explored to tackle tech talent shortage, says VP of talent for Vancouver software firm

Not all options have been explored to tackle tech talent shortage, says VP of talent for Vancouver software firm

A looming shortage of Canadian tech talent has forced businesses to refine their hiring processes, but at least one expert says several stones remain unturned.

One method that Kathy Enros, the vice-president of talent for Vancouver-based software firm Galvanize, said her company has made a conscious effort to write their job postings using language that is not male-centric. The majority of companies said Enros, still use this type of language without realizing it.

“We realized that in the past our job postings were written very male-dominated,” she said. “There are certain words that are known to resonate more with males. Strong words like ‘take charge leadership’ that actually can scare females away from roles. So we’ve tried to balance the language in our job postings to attract more females.”

study conducted by the University of Waterloo in 2011 showed that jobs that had in the past been dominated by males, were being advertised with more male-centric language, which then, in turn, dissuaded potential female applicants which helped perpetuate the male-dominated trend in the job type.

Gender diversity in the workplace is good for business, and not just the right thing to do. A study by the Boston Consulting Group (BCG) found that diverse companies produce 19 per cent more revenue.

Enros explained that there are several software companies that sell solutions that can analyze writing to identify male-centric language and suggest alternative words and phrases.

The Gender Decoder for Job Ads is a free online application that uses the original list of gender-coded words from a 2011 research paper written by Danielle Gaucher, Justin Friesen, and Aaron C. Kay.

To find out more go to: https://www.itbusiness.ca/news/not-all-options-have-been-explored-to-tackle-tech-talent-shortage-says-vp-of-vancouver-software-firm/113648