28 Apr Message Bird Swoops On Spark Post In $600 Million Deal To Challenge Twilio
Twilio built a $68.6 billion business out of connecting American companies with customers over calls, texts and email. Now Dutch startup MessageBird aims to take a slice of that market starting with a $600 million deal for the world’s largest email delivery service.
MessageBird raised $1 billion by extending its Series C round, Europe’s largest ever, to fund the buyout of Sparkpost, which sends emails for the likes of Disney, JPMorgan and Paypal. The Amsterdam-based business had raised $200 million in October and made three acquisitions to help build its video and pop-up notification tools.
The SparkPost deal sees MessageBird and Twilio emerged as the main players in the complicated, and lucrative, business of helping businesses connect with customers on the phone, SMS or even WhatsApp. The texts you receive from an Uber driver are powered by MessageBird’s tech.
“Email was the missing piece on the chessboard for us, and then we were fortunate enough to be able to buy the world’s largest email provider,” said Robert Vis, founder and chief executive of MessageBird. “This also provides us a very interesting entry point into the United States and from an angle that we think is a value add to our customers, which is email.”
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