John Sculley: CIOs must embrace adaptive innovation, customer plans

John Sculley: CIOs must embrace adaptive innovation, customer plans

Former Apple CEO and marketing guru John Sculley explains why in today’s tech-driven business world, adaptive innovation will be the hallmark of successful IT leaders.

Former Pepsi and Apple CEO John Sculley has always had the ability to capitalize on change: The marketing guru implemented revolutionary campaigns such as the Pepsi Challenge that dramatically disrupted the soft-drink industry. Now an in-demand speaker, Sculley often discusses the emergence of what he calls “third-wave companies,” those with the ability to transform in response to changes in the economy, social habits and customer interests. Sculley, who currently helps run companies, including RxAdvance, Zeta Global and Lantern Credit, said during a recent interviewthat CIOs and other IT leaders must embrace groundbreaking technological advances as part of “adaptive innovation” strategies that take advantage of the myriad of new ways to conduct business. In the second part of this two-part Q&A, Sculley explains why adaptive innovation is so important to improving crucial business processes such as customer outreach.

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