18 Oct In search of a Slip, Slop, Slap for cyber security
It is one of the most successful health campaigns in Australian history. A simple message, spoken by a seagull named Sid:
“Slip on a shirt, slop on sunscreen and slap on a hat: Slip, slop, slap!”
Launched in 1980 by the Cancer Council Victoria, the campaign’s straightforward slogan has become part of Australian culture, remembered and readily recited by everyone from nine to ninety-nine.
It has also been hugely effective in its ultimate aim. Melanoma rates for those aged under 40 are declining, “basically the cohort that has been exposed … to the SunSmart message” the campaign’s backers have said. Mostly unchanged (although seek shade and slide on sunglasses are included in the more recent version) the simple campaign has gone a long way to curb Australia’s ‘national cancer’.