17 Aug How to Use LinkedIn for Social Selling
Social media is a marketplace of potential buyers, so how are you selling to them?
Recruiters sell socially every day, proactively headhunting their next superstar candidate from LinkedIn and marketing roles to them. This strategy is the same whether you’re selling a role, product or service, so how do you implement social selling in a B2B organisation? What social networks should you use? How can you help people to visualise your product offering?
In this interview we put Santander under the Spotlight to learn how it’s done in a bank. I speak to Mike Davies, UK Head of Business Development at Santander UK Corporate & Commercial. Have a listen to the interview on iTunes, Soundcloud or keep reading for a summary of our conversation. And make sure you subscribe to the Employer Branding Podcast.