How to Use Digital Transformation to Create a More Sustainable World

How to Use Digital Transformation to Create a More Sustainable World

Business leaders solve multiple challenges every day. But are we prepared to solve the following? There are 7.7 billion people on the planet today. Already tomorrow, it will be 190,000 more.

  • Companies today are judged on the positive contribution they make to society.
  • Concern is growing about how technology is affecting jobs, inequality, health, and security.
  • Digital transformation changes how companies manage their relationships with the larger world.

Indonesia announced plans to move its capital away from Jakarta as the city is sinking 25 centimeters per year due to rising sea levels and land subsidence, with underground water supplies being drained. The average income of the richest 10 percent of the population is about nine times that of the poorest 10 percent across the Organization for Economic Co-Operation and Development (OECD) countries.

Not our business? Well, it is now. Solving today’s biggest challenges requires all of us to act, no matter if in the economic, technological, societal, or educational field – because all our actions are interdependent.

Critical minds might ask why companies should bother, with their primary reason being to make money. These critics should not underestimate the power of the consumer.

Consumers today have access to more information than ever. They know exactly what they want, and they know how to get it. The best product at the best price is always available at their fingertips.

But their criteria have changed — an increasing number of customers aren’t just making decisions based on products or price anymore. They are closely looking into what a brand says, what it does, and what it stands for.

It’s the same with employees; they aren’t just joining companies for the money. They choose companies that embrace their responsibility toward humankind and the planet. Put simply, companies today don’t just prosper based on their financial performance, but on how they make a positive contribution to society.

No matter where you look, concern is growing about how technology is affecting issues such as jobs, wages, inequality, health, resource efficiency, and security. These changes are altering the world so drastically that all companies need to undergo a transformation to avoid going extinct.

To find out more go to: