16 Jun Former Apple CEO discusses AI, leadership and experience marketing
Former Apple CEO and marketing guru John Sculley explains how disruptive technologies — and leadership styles — continue to drive business innovation across industries.
Former Apple CEO John Sculley is no stranger to innovative marketing: He was tapped by Steve Jobs himself to lead the tech giant after a stint at Pepsi that saw Sculley implement the “Pepsi Challenge” — a revolutionary consumer-experience-centered marketing campaign. Sculley, an in-demand speaker who now helps run companies including RxAdvance, Zeta Global and Lantern Credit, said during a recent interview that technological advances are causing huge changes to the way companies interact with their customers. In part one of this two-part Q&A, Sculley explains how disruptive technologies and ideas are influencing the digital evolution of business processes such as customer experience marketing.
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