12 Jul Could Google Rival LinkedIn with its New ‘Hire’ Platform?
Firmly established as the primary social platform for modern professionals, LinkedIn has grown from a business networking tool to a powerful superdatabase brimming with prospective clients, customers, and sales leads. Its value to recruiters is immeasurable, and its popularity has led to many commentators labelling LinkedIn as peerless.
This could all soon be about to change however, with the announcement that Google is set to launch its own careers platform aptly named ‘Google Hire’. While the tool’s login page currently seems to be out of operation, the service is predicted to be a tracking system for job listings and applications, with an emphasis on utilising user cloud data to link candidates with the most appropriate job openings.
Whether or not this was fuelled by Microsoft’s recent purchase of LinkedIn is another discussion, but with the recent integration of Dynamics 365 with LinkedIn, Google certainly has a lot of ground to make up if it wants to enjoy a healthy share of the recruitment market.