19 Apr BEYOND SHRINKING & PINKING WITH WOMEN OF WEARABLES (WOW)
In episode 52 of the Electric Runway podcast, fashion tech journalist Amanda Cosco speaks with Marija Butkovic and Michelle Hua, two England-based fashion tech entrepreneurs and the co-founders of WOW—that’s Women of Wearables. WOW is a network for inspiring, connecting, and supporting women in wearable tech, fashion tech, IoT, Augmented Reality and Virtual Reality.
Their conversation touches on the challenges and opportunities facing women in STEM today, as well as their personal entrepreneurial journeys transitioning from working in the legal field towards founding their own fashion tech startups.
In addition to running WOW, Marija Butkovic is the co-founder of Kisha Smart Umbrella, the bluetooth-enabled umbrella that you’ll never lose. This stylish brolli pairs with your smartphone to send you notifications if you’ve left your umbrella behind or if you leave home without it when it’s supposed to rain (can you tell this is a London startup ☂)