As influencer marketing industry grows, agencies seek a more cohesive strategy for advertisers

As influencer marketing industry grows, agencies seek a more cohesive strategy for advertisers

With over 600m global users on Instagram (80% of whom come from outside of the US and over 400m of whom check Instagram every day), Instagram is fast becoming a key player in the nascent influencer marketing industry with a quickly developing segment of that market.
According to a recent study, micro influencers range from those making $50 per post to Instagram superstars like Ariana Grande who command half a million dollars per post. The Instagram influencer market runs the gamut in terms of following, audience, and engagement. Increasingly, the biggest brands buying in include Target, H&M, Adidas, Samsung, American Express, Toyota, Fairmont, Microsoft, and many more brands are finding ways to partner with Instagram influencers to reach audiences.

Read more: http://www.thedrum.com/news/2017/05/10/influencer-marketing-industry-grows-agencies-seek-more-cohesive-strategy-advertisers