An Evening Discussion: Charting the new CIO-CMO accord

An Evening Discussion: Charting the new CIO-CMO accord

Summary

At this evening event hosted by CIO UK, with partners Adobe and Microsoft, we will be showcasing a unique piece of research that investigates what is front of mind for each function and the data-based initiatives used to deliver a better customer experience.

You will hear from guest CIO and CMO speakers, discussing best practice around technologies like AI and machine learning, and discover how a shifting culture of collaboration can deliver exceptional customer engagement.

Topics to be discussed include:

  • Creating a joint marketing technology department and enacting cultural change
  • How IT can help marketing adopt advanced analytics and automation, specifically with artificial intelligence
  • How to get a true 360 degree view of your customers and personalise your messaging to them
  • Understanding digital maturity and how to get there

To find out more go to: https://www.cio.co.uk/events/cio-cmo-accord-c-suite-power-axis-evening-event-3694193/