16 Aug 5 Ways to Attract and Retain the Best Creative Talent sticker
A creative’s expectation from the workplace goes beyond money, status or stability. Creative types often choose a pathway led by curiosity, coolness, fun, passion, and an attraction for things less ordinary. So what does that mean for an employer on the search for the best creative talent? Here goes five practices you can adopt to draw in, nurture, and in turn keep the best creative talent.
1. Give your job post some personality
First impressions really do make a difference, and your job posting is the first impression you will make to attract your dream creative employee. Creatives want to work for a cool company with edge and personality, so treat your job posting as a vehicle to express this. By using a friendly tone of voice that isn’t too formal, matter-of-fact, or sales-y, your job post will already stand out from the other thousands of jobs advertised. The opening paragraph is an opportunity to catch and hold the interest of the prospective creative, and your tone of voice is the first point of persuasion by projecting a personality that creatives can connect with.
Essentially, don’t be boring!